I recently noticed an advertisement for a Coles Gluten Free Expo at the Perth Convention Centre. It was run with Caeliac Western Australia. Most of the Exhibitors were food companies cashing in on the rising numbers of people who are becoming intolerant to gluten- whether caeliac or not. Have you noticed the more prominant displays and shelf positions of processed gluten free foods lately? Gluten intolerance is becoming epidemic, and it is Big Business.
